![]() ![]() ![]() If you’ve heard any Weeknd song other than the star-making summertime smash “Can’t Feel My Face,” none of this should come as a surprise. It wouldn’t be any clearer if he were wearing a black hat. “This ain’t the right time for you to fall in love with me,” Tesfaye will warn with a bluesy swagger a little later in this record, The Beauty Behind the Madness, but by then we’ve gotten the message: This guy is bad news, baby. ![]() The video offers no narrative explanation as to why he does this - I guess we’re supposed to assume that he’s the kind of guy who’d shoot a man in Reno just to watch him die. At some point, another person approaches Tesfaye draws his gun without effort and shoots them down. As he finishes the job and strides through the desolate landscape in step with the song’s slurry, slow-motion pace (“Tell Your Friends” sounds, somehow, like if “Benny and the Jets” were a Drake song), the camera looks up at him from his feet, like he’s a larger-than-life antihero in a John Ford movie. In his new video for “Tell Your Friends,” Abel Tesfaye - better known as the Weeknd - buries a man alive against a desert horizon at dusk. ![]()
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